In October 2012, Zombies, Run! 5k Training, a spin-off app designed as a " couch to 5k" training program, was released. Additional season expansions have been released annually. The game was funded by a Kickstarter campaign which raised more than five times what was expected, a total of $72,627 from 3,464 backers. The storyline of the game is written primarily by Naomi Alderman and a team of writers, with guest contributions by notable science fiction authors such as Margaret Atwood and Andrea Phillips. Set around Abel Township, a small outpost trying to survive the zombie apocalypse, players act as the character "Runner 5" through a series of missions during which they run, collect items to help the town survive and listen to various audio narrations to uncover mysteries. Zombies, Run! is a 2012 mobile fitness game co-developed and published by British studio Six to Start and Naomi Alderman for iOS and Android platforms.
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